Dutch speed skater Jutta Leerdam might’ve positioned herself for a seven-figure payday after she won the gold in the women’s 1,000m long track speed skating competition at the 2026 Milan Cortina Winter Olympics.
Leerdam, who is engaged to boxer and YouTuber Jake Paul, unzipped her orange and blue racing suit by FILA, unveiling a white Nike sports bra underneath, after she set a new Olympic record last Monday.
That move could help secure her a big brand deal with Nike, according to advertising expert Frederique de Laat, who is the founder of Branthlete, a female athlete marketing agency, per The Sun.
Jutta Leerdam of the Netherlands in disbelief after competing in the Women’s 1000m Speed Skating event on day three of the Milano Cortina 2026 Winter Olympics at Milano Speed Skating Stadium on Feb. 9, 2026 in Milan, Italy. DeFodi Images via Getty Images“With Nike, I suspect you’re looking at a figure of over a million,” she told Dutch outlet AD.
The 27-year-old Leerdam clocked 1:12.31 to set a new Olympic record, edging her Dutch teammate, Femke Kok, into silver after Kok broke the record in the previous race at 1:12.59.
Afterward, she flashed her Nike bra while she raised her arms in the air.
The official Nike Instagram account reposted the image.
“When you’re this fast, you don’t ask for permission. @juttaleerdam breaks the Olympic record in the Speed Skating 1000M and wins her first Gold,” the caption read.
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Leerdam left a bunch of heart emojis in the comments.
She won silver with a second-place finish to her teammate Femke Kok in the women’s 500-meter speed-skating race Sunday.
Jutta Leerdam of the Neherlands competing in the Women’s 500m Speed Skating final on day nine of the Milano Cortina 2026 Winter Olympic games at Milano Speed Skating Stadium on February 15, 2026 in Milan, Italy. Corbis via Getty ImagesShe was clocked 0.66 seconds slower than Kok, who set an Olympic record with her time of 36.49 seconds.
Leerdam celebrated with Paul afterward, posting a photo of the couple dancing in a luxury vehicle.
