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Aaliyah Kikumoto’s profile is on the rise following her viral moment at the 2023 Masters last week.

The Texas Tech cheerleader — who briefly appeared on camera behind eventual-winner Jon Rahm and Brooks Koepka at the 16th tee box at Augusta National — was introduced Thursday as the newest model of BSX Media.

“When statuesque beauty pairs with a kind and beautiful soul, you call her @aaliyahkikumoto Introducing newest BSX model and (golf girl extraordinaire) Aaliyah,” the company posted on their Instagram page.


  Aaliyah Kikumoto promoted the Princess Polly clothing line following her viral Masters moment in April 2023. Aaliyah Kikumoto/Instagram Aaliyah Kikumoto promoted the Princess Polly clothing line following her viral Masters moment in April 2023. Aaliyah Kikumoto/Instagram

  Aaliyah Kikumoto is a Texas Tech cheerleader. Aaliyah Kikumoto/Instagram Aaliyah Kikumoto is a Texas Tech cheerleader. Aaliyah Kikumoto/Instagram

Beyond her new professional venture with BSX Media, Kikumoto also promoted the Princess Polly clothing brand in a separate post.

Though Kikumoto’s recent promotions came after her appearance at Augusta National, it seems she’s already a brand ambassador for Celsius Energy Drink as she hyped the beverage in March.

It’s been a wild few days for Kikumoto, who became an internet sensation after appearing in a 15-second Masters clip that went viral on TikTok.


  Aaliyah Kikumoto is seen behind Brooks Koepka during the 2023 Masters. Double Bogey/TikTok Aaliyah Kikumoto is seen behind Brooks Koepka during the 2023 Masters. Double Bogey/TikTok

The video, which was posted on the Double Bogey account, featured the caption, “Somehow I feel in love with someone I only saw for 15 seconds.”

Kikumoto later identified herself in the video’s comments section.

“Thts me,” she wrote alongside a crying laughing face emoji.


  Aaliyah Kikumoto posed in golf attire after appearing on the 2023 Masters broadcast. Aaliyah Kikumoto/Instagram Aaliyah Kikumoto posed in golf attire after appearing on the 2023 Masters broadcast. Aaliyah Kikumoto/Instagram

The Denver native then addressed the viral moment in a photo posted Monday on her own Instagram page.

“Thank you Ho. 16 #themastersgirls,” she posted.

Kikumoto has more than 32,000 Instagram followers as of Friday.

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