If you watched enough of Wimbledon over the past two weeks, you are familiar with the promotional spot ESPN ran continually.

It prominently features the Williams sisters, Roger Federer and Andy Murray. Coco Gauff comes in at the end, and Novak Djokovic gets a token mention. But really, the selling point of the ad — of the sport — is the last generation far more than it is this one.

Carlos Alcaraz might have changed that on Sunday.

The 20-year-old Spaniard bested Djokovic in an epic Wimbledon final that twisted and turned, maturing before the world’s eyes to take a 6-1, 7-6 (6), 6-1, 3-6, 6-4 victory for his second major title — and the first in which he had to overcome Djokovic.