Channing Tatum is taking on a whole new role for the World Cup in honor of his new doppelganger.
While not a paid gig, the “Magic Mike” actor embraced his similar looks to Norway’s Erling Haaland and could be found in a sea of fans on Friday at Gillette Stadium for the group stage match against France, all dressed as the long-haired striker, wearing a jersey with the Scandinavian country’s flag and a blond wig.
Haaland, one of the top players in the Premier League for Manchester City, is one of the biggest figures in the World Cup.
The creative minds behind Nike’s “Rip the Script” ad ahead of the World Cup saw the resemblance between the actor and soccer star first. They had Tatum, 46, dress up as Haaland, 25, to help advertise the soccer spectacle and the faces to know in the sport.
Channing Tatum cheers with Norway fans during the FIFA World Cup 2026 Group I match between Norway and France at Boston Stadium on June 26, 2026 in Foxborough, Massachusetts. FIFA via Getty Images
Channing Tatum interacts with Norway fans. Getty Images
Haaland was flattered by Tatum’s transformation.
He called Tatum a “handsome man” in a behind-the-scenes video posted on his Instagram in early June when the actor first debuted his look for the Nike campaign.
Channing Tatum interacts with Norway fans before the FIFA World Cup 2026 Group I match between Norway and France at Boston Stadium on June 26, 2026 in Foxborough, Massachusetts. Getty Images“I’m not complaining,” the 25-year-old added. “This is incredible.”
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“Ripped the script with my new stunt double,” Tatum said in his own Instagram post.
Ever since, Tatum hasn’t backed off the bit.
Channing Tatum signs autographs for Norway fans. FIFA via Getty ImagesOn Friday, he could be spotted taking selfies with his other Haaland lookalikes in the fan section and joined them in their chants for their team.
He even signed autographs for fans.
The passion for this newfound friendship didn’t strain, despite the fact that Haaland sat on the bench for the entirety of the final group stage match.
Erling Haaland (Norway) Looks on during the FIFA World Cup 2026 Group I match between Norway and France at Boston Stadium on June 26, 2026. Harry Langer/DeFodi Images/ShutterstockWorld Cup Merch shop
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Norway went on to lose 4-1 to France, but both advanced to the Round of 32.
Haaland, who has four goals across two group stage games, is set to face Ivory Coast on June 30 in Dallas as the heat of the tournament starts.
