BRISTOL, Conn. (AP) â Coldplay and ESPN have signed a marketing deal that will have the rock band promoting soccer and the sports network promoting the bandâs new album. The marketing campaign announced Wednesday will use Coldplayâs music in promotions for ESPNâs coverage of the Euro 2008 soccer tournament, which is scheduled for June 7-29 in Austria and Switzerland.
ESPN has also agreed to incorporate music from Coldplayâs new release, “Viva La Vida,” into game and studio production. The CD is due out June 12.
ESPN has the broadcast rights for the tournament in the U.S., Canada, Mexico, South America and India.
The matches will be broadcast on ESPN, ESPN2, ESPNHD, ESPN2HD, ESPN Classic, ESPN Deportes, ESPN Deportes Radio, ESPNdeportes.com and ESPN360.com.
