Sports gambling, in many ways, has been a lifeboat for the sports media industry. From online to radio to TV to inside arenas and stadiums, it has been nearly impossible for fans to avoid exposure to sports betting advertisements or promotions – even for an hour or two – for a couple of years now.
In this week’s newsletter, we will evaluate the current state of the industry and what to look ahead to in 2023 and beyond.
Are ads slowing down?
As the sports gambling marketplace matures, betting operators’ marketing spend will not go away altogether — the business has been mature in Europe for some time now, and you still see it advertised around soccer games and other European sporting events — but industry experts already see it starting to slow.
“Overall, the boom of aggressive sponsorship and promotional spend has slowed industry-wide, but many long-term relationships and partnerships still exist and will continue to drive value to sportsbooks,” PointsBet US CEO Johnny Aitken told The Post. “In 2023, there will likely be a far more targeted approach based on the jurisdiction and available properties as the days of broad-based marketing and sponsorship campaigns are coming to an end, particularly given the macroeconomic environment expected next year.”
