Dawn Staley is shorter than you think.

That’s actually one of the things people who meet her for the first time mention to South Carolina director of operations Ariana Moore.

But Staley, listed as 5-foot-6, casts the longest shadow wherever she goes.

There’s a reason she’s been billed as the “CEO of Excellence” by Slam Magazine. The self-proclaimed “odds beater” and “dream merchant” exudes confidence, going about her business with an effortless swagger. She has the most juice but doesn’t flex it.