Natasha Cloud’s father had a vision.

He told his kids when they were playing youth sports that they should wear the No. 9 whenever possible.

“Clearly, my daddy was a marketing genius even back in the day,” Cloud recalled with a laugh.

Cloud nine can be an expression for happiness and success. For Cloud, it’s become a phrase she’s embodied and made her personal brand, even if the number has not always been available for her.