The insanely contradictory pursuit of social equality through double-standard inequality continued last week, with a vulgar, racist, misogynistic and semi-literate spew by Shaquille O’Neal, who nonetheless remains in demand to endorse any product — key chains for the homeless — as long as the checks clear.

O’Neal’s renewed target was, for some unimportant reason, Timberwolves center Rudy Gobert, a black French national. In his latest “The Big Podcast with Shaq,” warm and fuzzy funster O’Neal, said this:

“I f—ing hate Rudy Gobert. That motherf—er making $250 million. He don’t deserve it, dawg. F–-k that.

“As the president of The Big Man Alliance, you making big money, play like a f––ing big man. That’s it. Throw some elbows, knock some people out, don’t be letting little white dudes from Denver dunk on you and talk s-–t to you.”