The revolution is here. And you won’t be able to participate without a Smart TV.

Thursday night brings the inaugural streaming-only regular-season NFL game when Chargers-Chiefs begins Amazon’s season-long package of exclusive broadcasts of “Thursday Night Football.” It’ll be Al Michaels and Kirk Herbstreit. It’ll be primetime. It should feel big. It is big. Not just for the game itself — a better matchup than Thursday nights traditionally feature — but for what will be a watershed moment in sports TV that should have ramifications across the medium.

We should note that this is far from the first high-profile sporting event to be exclusively streamed, or even exclusively streamed on Amazon, as Yankees fans are well aware. In addition to the 21 Yankees games being exclusively streamed over Prime Video this year, there’s another baseball package on Peacock, NBC’s streaming service. ESPN+ has also exclusively streamed some Big 12 football and basketball games for a few years, and if you’re a soccer fan, you’re well used to watching games outside of linear TV.

The UEFA Champions League is in its third season of being broadcast almost entirely on Paramount+, CBS’s streaming package. To watch most English Premier League games, you need a Peacock subscription, and in the UK, Amazon had a 20-game exclusive EPL package for a few years. ESPN+ exclusively holds the U.S. rights to the German Bundesliga and Spanish La Liga; Paramount+ has the same for the Italian Serie A and Scottish Premier League.