Apple Inc. and Google Inc. are wooing game developers to ensure that top game titles arrive first on devices powered by their respective operating system, the Wall Street Journal reported, citing people familiar with the matter.

Both the companies are trying to lure game developers by offering premium placement of these games on their app stores’ home pages and features lists, the daily said.

Neither Google and Apple was immediately available for comment outside regular US business hours.

Apple had struck a deal with Electronic Arts Inc. last August to promote the game “Plants Vs. Zombies 2” prominently in its App Store, and had a similar arrangement with ZeptoLab to promote the sequel to its popular puzzle game “Cut the Rope,” which released in December, the Journal reported.