Forgive me, I am slightly behind the times, for I only just saw this “Guitar Hero: World Tour” ad while watching a DVR’d episode of “Family Guy.” Or was it “American Dad”? Either way.

After I got over how high-larious the ad was, I had to wonder: How much freakin’ money did this ad cost Activision? It’s got Kobe Byrant, A-Rod, Tony Hawk and Michael Phelps in it. For realz.

Whatever the case: Good on you, Activision. Good on you.