GoPro shares hit an all-time low after two analysts cut their recommendations on the stock, citing iffy demand and stiff competition for the company’s action cameras.

The San Mateo, Calif., company’s stock settled at $17.31 Monday after hitting an intraday record low of $15.90 — off more than 75 percent from highs set earlier this year.

Morgan Stanley downgraded GoPro to “underweight” from “equal-weight,” saying the company’s tiny Hero4 Session camera has been a flop with consumers this fall because it lacks an LCD screen.

Last week, GoPro, run by Chief Executive Nick Woodman, was forced to slash the price of the Session cameras to $199 — the second cut since they went on sale in July at $399 — after admitting in October that inventories were painfully bloated.

On Friday, Citi analyst Jeremy David cut his rating on GoPro to “neutral” from “buy,” admitting to clients that “we got it wrong.”