Logo
TechTech

Roku’s stock was on a tear Friday after a noted short-seller changed his tune on the streaming giant.

“What a difference six months makes,” Andrew Left of Citron Research said in a report Friday on the streaming player maker, hinting at a potential Netflix tie-up.

“The move to cutting the cord and [over-the-top] advertising is real and it is a mega-trend that Citron not only does not want to be short, but at this valuation I want to be long,” he added.

Roku shares rose 7 percent Friday, closing at $38.54.

Left criticized the stock in late November when the stock was trading at $46.63, — up substantially from its September initial public offering price of $14. He predicted the stock would soon tumble to $28 — which it almost did as it hit a low of $30.29 in April.

But now with Roku trading cheaper relative to peers such as Netflix, Left sees a buying opportunity.

And that’s not the only opportunity that Left sees.

Netflix could in fact be a potential buyer, given pre-existing relationships between senior management at both companies and the ad revenue Roku could provide Netflix, Left said.

Roku declined to comment.

Comments
anonymous profile image
Powered by RoundtableBuilt on infrastructure designed for real-time media. Learn more at RTB.io.© Roundtable 2026. By using this site you agree to the Terms of Use and Privacy Policy