GetConfide.com When it comes to security, one can never be too obsessive, nor too extreme.
That is the guiding principle behind Confide, a fast-growing messaging app whose privacy features — even in the age of Sony hackers, Edward Snowden and Hillary Clinton — may strike some newcomers as a little over-the-top.
An e-mail or text received on Confide is hidden by an animated wall of orange bricks that only reveals the message one line at a time as the user scrolls down the screen to read it. When the user is done, the brick wall explodes — along with any message, file or photo — for good.
The orange bricks have become increasingly addictive for Confide’s burgeoning user base, which includes tech-savvy venture capitalists, Wall Street dealmakers and, of course, the lawyers who assist them.
“Confide is to Snapchat what LinkedIn is to Facebook,” says Confide President Jon Brod.
New York-based Confide boasts a who’s-who list of investors that’s anything but low-profile, including Google Ventures, First Round Capital, Lerer Hippeau Ventures, SV Angels, David Tisch and Yelp CEO Jeremy Stoppelman.
Confide also launched a free desktop version on Tuesday, which blocks screen shots by rendering them blank and gray.

