Softkinetic Studios, the current industry leader in the realm of home interactive technology, put on quite a show for passersby in Hollywood and New York.

For the upcoming release of The Sorcerer’s Apprentice, the company designed a wall-sized interactive game (programmed by Softkinetic Studios themselves) that allowed anyone strolling along to act the part of a powerful magician — by, of course, exploding stuff with blue light and making brooms dance.

Because, darn it, that’s what one does when wielding mysterious power.