Twitter on Thursday made it easier for users to identify political campaign ads and know who paid for them after a threat of government regulation over the lack of disclosure for political spending on social media.

The microblogging site launched “Ads Transparency Center” to allow anyone to view ads that have been put on Twitter, with greater transparency about federal election campaign ads.

The tool follows Twitter’s recently launched political campaign ads policy and a similar move by Facebook, which started a searchable archive of political ads last month.

The center gives users access to details such as demographic targeting data for the ads from political advertisers, along with billing information, ad spending and impression data per tweet.

“We are making it clearer than ever who is advertising federal political campaign content on Twitter,” Twitter said in a blog post.

The transparency center will include all advertisers on Twitter globally, but at this stage only US federal election campaign ads that fall under its new policy will be shown.