Barron Trump advised his president-elect father on the campaign trail — convincing him to sit down with internet personalities to reach a wider, younger audience in order to win back the White House, Melania Trump revealed.
“He brought in so many young people. He knows his generation because nowadays the young generation, they don’t sit in front of TV anymore,” the incoming first lady said on “Fox & Friends” on Friday morning.
“They are all on the tablets, they are on the phones and all of these podcasts and streamers,” she added.
Melania Trump said Barron convinced Donald Trump to appear on podcasts. Fox NewsThe proud mom revealed how her 18-year-old, 6-foot-9 son was “very vocal” in giving “advice to his father,” saying it was “incredible how he brought in success because he knew exactly who his father needs to contact and to talk to.”
Donald Trump heeded his son’s advice and made appearances on several major podcasts — most notably on the immensely popular “The Joe Rogan Experience,” where he did a nearly three-hour interview with the comic just days before he defeated Vice President Kamala Harris.
The 45th president’s interview with Rogan has racked up more than 52 million views on YouTube alone — 20 million of which occurred in the first 20 hours after its release.
Trump’s appearances on other alternative outlets, at Barron’s behest, including, “This Past Weekend with Theo Von,” “Flagrant” with comic Andrew Schulz, the “PBD Podcast” with businessman Patrick Bet-David and “Impaulsive” with influencer Logan Paul combined for nearly 30 million additional views.
“Every single recommendation he’s had has turned out to be absolute ratings gold that’s broke the internet,” senior Trump adviser Jason Miller said of Barron’s suggestions in October.
“When you look at the impact of podcasts or YouTube shows — non-traditional media — part of the thing is you’re meeting voters where they’re at,” Miller told Politico’s “Playbook Deep Dive” podcast.
Harris, meanwhile, scoffed at such interviews, with one of her only podcast interviews on the popular “Call Her Daddy” failing to even crack 1 million views.
She never sat for an interview with Rogan in his Austin-based studio, citing scheduling issues, though she dropped by Houston for a rally with pop star Beyonce in late October.
“She had an opportunity to come,” Rogan said on his podcast at the time. “You could look at this and you can say, ‘Oh, you’re being a diva,’ but she had an opportunity to come here when she was in Texas — and I literally gave them an open invitation.”
Barron Trump. 18, is in his freshman year at NYU in New York City. DAMON HIGGINS / PALM BEACH POST / USA TODAY NETWORK / USA TODAY NETWORK via Imagn ImagesSenior campaign staff had also cowed to “progressive staff” who opposed Harris, 60, appearing alongside Rogan, the Financial Times previously reported.
Former Democratic donor John Morgan – the founder of the Morgan & Morgan law firm – insisted last month that Barron’s podcast push was key to defeating Harris on Election Day.
“Barron Trump is a lot smarter than everybody in the Harris [campaign],” he told Fox News, noting the vice president’s refusal to go on Rogan’s podcast over concerns from progressive staffers.
While the tall teenager rarely made appearances with his father on the campaign trail, he is still extremely popular with the president-elect’s supporters.
“I gave him a shout-out last night, the place went crazy: Ba-ron, Ba-ron,” Trump told UFC boss Dana White on election night, referring to one of his campaign rallies.
Melania said Barron “brought in success” to the campaign. AFP via Getty ImagesWhen not counseling his father behind the scenes, Barron kicked off his freshman year at NYU’s Stern School of Business in Manhattan.
But his mom acknowledged that his life at college — which includes being accompanied at all times by the Secret Service — is far from typical.
“I don’t think it’s possible for him to be a normal student. His experience at college is very different from any other kid, and I’m very proud of how he’s handling it,” Melania Trump said.
“He’s very strong and he knows that he’s in a different position than other children,” she said.
“I just say make your dreams come true. This is your role. This is your life. And make sure that you listen to yourself.”






