At least one person has died and multiple others were injured after a car crashed into an Apple Store in Massachusetts on Monday morning, officials said.

The SUV drove through the storefront in Hingham shortly after 11 a.m., killing at least one person and injuring 16 others, Plymouth County District Attorney Tim Cruz told NBC 10.

People could be seen being taken out of the building on stretchers, and aerial footage showed a large emergency response.

As of noon, the SUV was still inside the building, according to NBC 10.

Fourteen of those injured were brought to South Shore Hospital, while the two others were taken to hospitals in Boston, Cruz said.

No further details have been released about the extent of their injuries.

Jason Scott, who works nearby and witnessed the crash, told CBS Boston the parking lot was very busy, meaning there were likely many people inside the store at the time of the incident.

“There’s probably close to 10 ambulances in the parking lot right now, along with a lot of fire engines, and police vehicles,” he said. “The parking lot was very, very busy so I’m assuming there was a lot of people in the store.” 

Scott noted that from his vantage point, he could not see the car.

A tow truck was spotted outside the storefront, likely waiting to take away the car that caused the chaotic crash.

“It must have traveled all the way to the back of the store,” he said.

One witness told WCVB that the driver of the SUV appeared to be injured but alert after the crash.

“It was like a big explosion,” another witness told the station. “It was so loud.”

The crash happened at the store located within the Derby Street Shops off Route 3 less than an hour after the store opened for the day at 10 a.m. It’s unclear what led to the crash.

This is a developing story.