Logo

Champagne makers are raising a glass themselves — to what is expected to be a record year of sales for the bubbly libation.

The industry – located exclusively in the Champagne region of northeast France — is on track to sell 315 million bottles in 2021, with sales totaling $6.2 billion, France24 reported.

The banner year was propelled by stir-crazy consumers weathering coronavirus-lockdowns with more intimate entertaining — and drinking — at home.

“The pandemic has created new consumer habits,” Jean-Marie Barillere, co-president of the CIVC Champagne industry association told Agence France-Presse. “Everything related to entertaining at home is in high demand, including champagne.”

The sales are a welcome development for French vineyardswhich have been buffeted by unseasonable weather including a sharp spring frost and summer rains.

The good news may be dampened by the emergence of the new COVID-19 variants, including Omicron, which may impact sales heading into the December holiday season as governments worldwide weigh new restrictions.

Comments
anonymous profile image
Powered by RoundtableBuilt on infrastructure designed for real-time media. Learn more at RTB.io.© Roundtable 2026. By using this site you agree to the Terms of Use and Privacy Policy