Fearing copycats, officials investigating the Texas church massacre are refusing to repeat the alleged killer’s name publicly.

“We do not want to glorify him and what he has done,” Texas Department of Public Safety Regional Director Freeman Martin said during a Monday briefing, the Austin American-Statesman reports.

The DPS and FBI identified Devin Patrick Kelley as the gunman who killed 26 and wounded 20 more. Kelley, 26, a disgraced former US airman, apparently killed himself after local heroes Stephen Willeford and Johnnie Langendorff shot him and chased him down in a car.

“We don’t talk about the shooter [so as not to] encourage other people to do horrific acts,” added FBI Special Agent in Charge Christopher Combs.

The decision to excise the murderer’s name from press briefings comes amid pressure from groups such as No Notoriety, which was founded in the wake of the 2012 Aurora, Colo., movie theater shooting that left 12 dead.

The group posted to its Facebook page Monday a photo of the alleged Texas killer with his face obscured.

An accompanying caption read: “Do not ignore the known contagion effect associated with media coverage and rampage acts of violence. Don’t make this nobody into a somebody. #Sutherland coward deserves #NoNotoriety.”