Mayor Michael Bloomberg’s campaign has phone numbers for hundreds of thousands of New York City voters.
Each will get an automated phone call in the next week that is narrowly targeted to appeal to them, urging them to get out and vote.
It is one of the highly meticulous ways that the billionaire mayor’s campaign is using its extensive voter database to contact New Yorkers in the days leading up to the election on Nov. 3.
Automated calls to get out the vote aren’t new, but the specificity being used by the Bloomberg operation has never been done at the municipal level.
Campaigns typically record fewer than 10 such calls. Bloomberg officials estimate they will have 75 different calls, reaching 890,000 people to remind them to vote.
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