The baker behind Los Angeles’ viral “Vote Pratt” cookies surprised Spencer Pratt at a campaign event Saturday with a personal thank you after her political cookie turned into a nationwide sensation.
Daniela Romano, the baker behind the viral Spencer Pratt cookies that sparked a social media firestorm involving Jimmy Kimmel’s sister-in-law, told Pratt that orders are still flooding in from across the country weeks after the sweet controversy first exploded online.
“You have gotten me so much business, it’s crazy,” Romano told Pratt. “I wanted to come and just give something back to you as well.”
Orders for Daniela Romano’s now-famous Spencer Pratt cookies are pouring in from states coast to coast. David Buchan for Ca PostThe cookies exploded online after a controversy erupted over their sale at a popular Brentwood grocery store.
Allegations that Jimmy Kimmel’s sister-in-law Carly Kimmel objected to the store selling the pro-Pratt treats sparked a social media firestorm.
Now, that attention is translating into orders from across the US.
“We’re getting calls from all over the country,” Romano told The California Post.
“I had someone call me from Canada today. I had someone call me from West Virginia, South Carolina, Florida. All over. Texas, a lot of Texas.”
What started as an LA bakery creation has become a nationwide sensation, with thousands of cookie requests incoming. GC ImagesThe demand has become so overwhelming that Romano is still working through how to ship cookies nationwide.
“Oh, we’re talking like thousands,” she said of the requests.
For Romano, the success carries special meaning.
The “Vote Pratt” cookies have brought new customers to Daniela Romano as she rebuilds following the Palisades Fire. Clint Brewer Photography / BACKGRIDRomano lost both her home and bakery operation in the Palisades Fire.
After spending decades building her business in Pacific Palisades, Romano is now rebuilding from a much smaller storefront with help from her brother and his baking team.
The sudden surge in orders has given her business an unexpected boost during one of the most difficult chapters of her life.
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The cookies represent an unlikely comeback story for Romano, who lost her home and bakery in the Palisades Fire. Clint Brewer Photography / BACKGRID“It’s definitely opened up a whole new avenue of sales,” Romano said. “People actually know where I am now because they haven’t known where I’ve been.”
At Saturday’s event, Romano told LA mayoral candidate Pratt she had become inspired by his campaign and his willingness to fight for local issues.
“I worked in that town for 38 years from when I was 14,” Romano said, telling Pratt. “I saw you and I was like, I could have did something. Why didn’t I do anything? How come he’s working so hard?
“You really impressed me,” she added. “I was like, look at him, he’s fighting for us, for our town.”
Romano said the only challenge now is figuring out how to get the cookies to customers across the country. She is currently working through shipping requirements and expects to have nationwide orders rolling out soon.
“People are not even worried about not getting them this week, two weeks from now, three weeks from now,” Romano said. “They’re all so beautiful and so patient.”
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