A 16-year-old boy was fatally shot in the head at a Bronx deli in broad daylight Wednesday, the NYPD said.

The unidentified teenager was at Ali Kings Deli at 1097 Boston Road when he was struck by a bullet around 12:10 p.m., according to police. 

He was rushed to Lincoln Hospital in critical condition, but died a short time later, police said.

The gunman was wearing a black jacket with a light-colored hoodie and a white surgical mask, cops said. It wasn’t immediately clear if the shooting happened inside or outside the deli, police said.