COOPERSTOWN — A new line of beers linked to the hit HBO drama “Game of Thrones” is being produced for the series by an upstate New York brewery.

Brewery Ommegang in Cooperstown will bring out Iron Throne Blonde Ale in time for the premiere of the show’s third season on March 31. The company says another beer will be released in the fall and others are planned for future seasons.

Company officials say the brewery’s Belgian-style beers are a good fit for the series, based on the George R.R. Martin fantasy novels set in a medieval-like time of jousts, wars and intrigue.

Ommegang officials say the beers will be named and crafted to directly tie into “themes and nuances” of Westeros, the fictional realm where Lannisters, Starks and various other factions battle for supremacy.