Party’s over!
The city of Miami Beach has launched a reality TV-style ad campaign urging revelers to stay away or have “the worst spring break ever”— complete with endless rules and buzz-killing police crackdowns.
The anti-marketing video — which comes after hundreds of wild spring breakers were arrested on South Beach and violence broke out in previous years — threatens fun-seekers with “$100 parking,” “curfews” and “heavy police presence.”
The “Love Island-”style spoof centers on a group of 20-something friends who flock to the hotspot to dance and drink — only to have their party spoiled by “rule after rule.”
Miami Beach launched a Reality TV-style ad campaign urging spring breakers to stay away. Romain MauriceCops stop them from boozing on the beach, their car gets towed and their night out is ruined by the threat of a midnight curfew.
In one scene, the pals are drinking in the sand as electronic music throbs, when two cops roll up on four-wheelers.
“You’re drinking in public: that’s not allowed,” an officer says. “The speaker: that’s not allowed.”
“Worst. Spring break. Ever,” the friends eventually declare — with one adding the rules create “a lot of tension.”
Hundreds of spring breakers have been arrested in Miami Beach in the past two years. Romain Maurice“This show is fake but the rules are real,” says the ad, which was posted by the city on X Tuesday.
It goes on to promise partiers that there will be “$100 parking, curfews, heavy police presence, security checkpoints, and DUI enforcements.”
The former land of all-night “white parties” and “Girls Gone Wild”-style debauchery rolled out the don’t-come-here campaign after a string of violence broke out during spring break 2023.
That year, cops arrested roughly 500 people, seized 105 guns and were called to two fatal shootings, sparking complaints from residents and city officials, who had long-griped about the influx of young people between February and March.
Miami Beach police amped up their spring break police presence after violence broke out during spring break 2023. Romain MauriceThe city then implemented a midnight curfew aimed at keeping spring breakers at bay and over 250 partygoers were arrested last year.
Last February, the city launched a similar ad campaign, declaring that “Miami Beach is breaking up with spring break.”






