He’s making diplomacy trendy again. At least, he’s trying to.

Secretary of State Mike Pompeo rebranded the State Department as the “Department of Swagger” in an Instagram account he launched last week.

His first post was a Photoshopped seal for the “swagger” agency, complete with a picture of him fist-bumping.

The next one showed pics of Pompeo, Shakespeare and legendary Gen. George Patton.

“Shakespeare was the first to use ‘swagger.’ Gen. Patton had his swagger stick. At @statedept, we’ve got some #swagger too. It’s our confidence in America’s values,” Pompeo’s second post reads.

Social media users didn’t exactly take to the rebranding.

“Ridiculous. Self aggrandizement in the highest order,” wrote user blazingal.