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His cash prize went down the toilet!

A college student in Norway peed his pants on camera to win a wacky $5,000 contest — but the money was seized by customs officials and he never saw a dime of it, he told the Post.

“It’s wrong to take the money that I worked for,” fumed Dan Holt, a 23-year-old from Haugesund. “I got interrogated by police but I can’t take the blame for this.”

Holt first heard about the so-called “5,000 challenge” held on Instagram by the Finnish sunglasses company Nopeet in November, he said.

The firm urged contestants to film themselves doing the most “insane” possible stunt then say “Nopeet made me do it!” and post the footage along with a company hashtag, according to a post announcing the contest.

“I thought, I’m going to give it a shot,” Holt said, adding he needed the money. “It sounded fun and I like to push myself.”


  A Norwegian man named Dan Holt says he won $5,000 cash from entering a contest for sunglasses brand Nopeet by doing some public disorderly things including smoking a bong in a Santa suit in a mall and peeing his pants in public. Instagram; Twitter A Norwegian man named Dan Holt says he won $5,000 cash from entering a contest for sunglasses brand Nopeet by doing some public disorderly things including smoking a bong in a Santa suit in a mall and peeing his pants in public. Instagram; Twitter

To win, Holt dressed up as Santa Claus and took a bong rip of tobacco inside a local shopping mall, then vomited and rode his bike into an ice cold river. Later, he shot footage of himself peeing his pants inside the mall as onlookers gawked.

“Everybody’s jaws dropped,” he said. “People were like, what the f–k is going on? But the whole point was to do the most crazy possible thing.”

He posted the wild footage on Instagram and learned on Jan. 5 that he’d won and would be getting cash sent from the company by mail.

For dramatic effect, the firm stuffed the cash in a Bible and asked him to film himself opening it, Holt said.

But the “sketchy looking” package was seized days later by Norwegian Customs, and Holt was later questioned by Haugesund Police for failing to declare a large sum of money, Holt said.

Nopeet quickly defended him, posting a photo of the cash-stuffed Bible on Instagram along with the caption “This is UNFAIR!”

“Norwegian authorities didn’t take part in the #NopeetMadeMeDoIt challenge and now they try to steal the prize money that belongs to @igordieseltv by confiscating it. This is UNFAIR! If they wanted the prize money, they should have taken part in the challenge,” the firm said.

The company added, “Our lawyers are already working on suing the Norwegian authorities. “

Holt now says he simply wants his hard-earned money.

“I didn’t do anything illegal. I was just the winner of competition,” he said. “That’s a lot of money to me. It would help me move forward in life.”

He added, “I guess I know now I have to declare money — but that’s probably the only lesson I learned…Doing the videos was still fun.”

Norwegian Customs and Haugesund Police didn’t immediately return a request for comment Thursday.

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