A prime-time television show in Pakistan is giving away babies in a desperate bid to win the Ramadan ratings war.

In Amaan Ramazan, host Aamir Liaquat Hussain has given two abandoned babies to childless couples so far during the holy month.

During an episode last week, Hussain told the studio audience: “This is the beautiful girl who was thrown on pile of garbage by somebody. See how beautiful and innocent she is.”

The baby was then handed over to a childless couple by Muhammad Ramzan Chhipa, who runs the Chhipa Welfare Association.

The battle for ratings is most intense during the holy month the show has been dubbed ‘the Islamic Price is Right’

Read more at The Sun.