Editor’s note: A previous version of this story incorrectly stated that the business being bombarded with negative reviews was connected with Eman Masoud. Nature Pure Clinical Skin Care is not connected to Masoud.
A Jewish-owned Staten Island business was targeted with negative reviews after it was falsely tied to Palestinian esthetician who allegedly bullied an elderly Jewish couple and shouted “Free Palestine.”
Nature Pure Clinical Skin Care is bearing the brunt of backlash against Eman Masoud.
But the owners said they are not connected with her in any way. “We are a 30-year-old business owned by a Jewish family,” the owner told The Post.
Eman Masoud in the video posted to X on Friday. StopAntisemitismMasoud is the proprietor of similarly named skincare company Pure with Nature.
In a since deleted TikTok, Masoud brags about berating an elderly couple who asked if they could pay her cash to help them with a parking kiosk, telling them, “I’ll do it if you say ‘Free Palestine.’”
Masoud in a Facebook photo from 2023. Facebook/Eman Masoud“You had the audacity to ask me to help you, knowing who I am based on what I look like,” said Masoud, who wears a hijab in the video released by StopAntisemitism on Friday.
“You know what, go screw yourself!” she said into the camera.
Pure with Nature’s website has been taken down. StopAntisemitismBut, the wrongly ID’d skincare business was being flooded with negative reviews referencing Masoud.
“I prefer my skincare products without the toxicity of hate, intolerance, ignorance, bigotry and racism,” read one Facebook review of the store.
“Send her back to her country. In America we help each other,” read another review.
As of press time Sunday there were over 55 negative reviews of Pure with Nature, and the company’s website is now password protected. Internet archives from last year show they sold organic body oils, perfume and Palestinian olive oil soap.
“This crap will give you a rash and smells funky. And awful customer service. No one should go here. Stay Away,” read another review recently posted on Yelp.
On Saturday, Masoud reposted a video criticizing the Israel Defense Forces on her TikTok account, and appears undeterred by the backlash.
Masoud did not respond to a message from The Post seeking comment.
