It was an assault on more than the senses.

A Russian perfume company is rebranding a fragrance called Sexual Harassment after the name caused a huge stink, Britain’s Independent reports.

Nikolai Eremin, head of Nimere Parfums, apologized on Instagram and admitted that the name was in terrible taste.

“I was only thinking about my own creative freedom and my own ego. I made a mistake,” he said.

The company has produced other questionably named scents, including one called Gypsy Blood.