President Trump on Wednesday announced that Second Lady Karen Pence will lead a national public-awareness campaign to prevent veteran suicide.

“She’s going to be leading us into the promised land on this very tough subject,” Trump said at a White House event.

Trump spoke after a task force presented a “road map” to reduce veteran suicides, including increased awareness. Roughly 17 veterans commit suicide every day.

The campaign spearheaded by Pence “will mobilize every sector of American society to encourage heroes in need,” Trump said.

The president said the campaign will include a team of ambassadors the second lady was involved in selecting, including the Surgeon General Jerome Adams.

“You’re only there, Jerome, because Mrs. Pence wanted you there. It’s a nice compliment, she’s tough,” he quipped.

Others federal initiatives to reduce suicide include partnerships with companies and researchers, as well as a review of $1.5 billion in federal anti-suicide funds, Trump said.

“If I can do anything as lead ambassador, it’s my goal to help take away the stigma of mental health,” Pence said.

Veterans Affairs Secretary Robert Wilkie said the issue goes beyond veterans, and that suicide “does not discriminate against its victims — the poor, the rich, people of all races and creeds.”

“It’s a scourge that’s impacting every segment of this society,” Wilkie said. “Each one of us can work to change the culture that made it acceptable to ignore the signs of mental health and distress. Each one of us can learn to identify the signs amongst our friends, our neighbors and our coworkers.”