This is some real horseplay.

Icelanders hoping to tune into the National Icelandic Horse Competition, which ends Sunday, are being swindled on social media by unknown parties collecting payment in exchange for access to the event’s livestream, according to the Iceland Review.

The competition’s official website warns guests “unscrupulous parties have set up scam pages” and explains streaming of the event is only hosted through the site www.alendis.is, which costs the equivalent of roughly $30.

The National Icelandic Horse Competition, the country’s largest outdoor sporting event showcasing its premier horses and riders, dates back to 1950.

The weeklong event is held in Reykjavik, the country’s capital and largest city.